How we work

Notablia is a marketing tutorial site in English, Spanish and Portuguese. We're not here to tell you what marketing is. We're here so you can actually do it yourself, with steps we've tested and numbers you can check yourself. The name says it all: Notable + bible. Get noticed.

Here's who's behind it, how every guide gets made, and what you'll never see on this site. If something doesn't add up, get in touch.

Who's behind Notablia

Notablia was created by Jesús Almir Costa, CEO of DigiAcción, a well-known digital marketing agency based in Andorra and a pioneer in artificial intelligence.

Every guide carries this byline:

• The Notablia editorial team: the byline for our in-house work. Every guide is researched, tested and written with the method on this page, with help from artificial intelligence.
• Reviewed by Jesús Almir Costa, a digital marketing and AI expert, who reviews everything we publish.

How we make every guide

Every guide follows the same method, from the first search to the last review. Here are the steps, no fluff.

1. We start with real Google searches

Before we write a single line, we look at what people actually search for in the US, Spain and Brazil, each market on its own. Our main source is DataForSEO: search volume, difficulty, intent and the real Google results page.

2. We ask ChatGPT, Gemini and Perplexity

We ask them the questions real people ask and look at what they answer, which sites they cite and what they miss. That gap, the stuff AI can't explain well, is exactly what the guide has to fill. Our FAQs come from here and from Google. If we can't find a real question, we use one fewer. We never make one up.

3. We read what's already out there, without copying it

We read the best pages on the topic and, when they help, YouTube tutorials and their comments, because that's where the real questions are. They show us what's missing. They're not something to copy: we never use other people's writing, not even paraphrased. If a video helped us, we cite it.

4. We test it ourselves

Every guide includes our own test: we run the numbers with real data, use our tools, ask the AIs and compare what they say with the official source. Anything that changes often (menus, limits, requirements, prices) gets checked against the official documentation and noted with a date. If there's something we couldn't test, we say so. That's the “We tested it” box you'll find in every guide.

5. We check every fact at the source

Every number comes with a source and a date. What a platform says (Google, Meta, TikTok, YouTube, Amazon and so on) gets checked in its official documentation; what a law says, in the official text. Estimates are labeled as estimates. No source, no mention.

6. We write so you can do it yourself

The answer comes first, the steps are numbered, and the examples have real numbers. At the end you get one concrete thing to do today. When there's a tool that solves the problem, we put it right inside the guide: in our step-by-step SWOT analysis, for example, you fill in your SWOT on the page.

7. We adapt, we don't translate

Every guide comes out in US English, Spanish and Brazilian Portuguese, and each version gets its own research: the words its market searches for, its questions, its examples and its currency. If a guide isn't ready in all three languages, it doesn't go live.

8. It passes a quality check

Before it's published, every guide goes through an automated check in all three languages: length, keywords where they belong, real FAQs, links that actually work and clear sentences with no filler. If anything fails, it doesn't ship. And some mistakes always sink it: an unchecked fact, a copied sentence, anything made up, a link to a page that doesn't exist, or a headline that promises more than the guide delivers.

9. We keep it up to date

Platforms change all the time. So we review every guide every 3 months if it covers fast-moving platforms and every 6 months otherwise, plus whenever someone tells us something changed. The “Updated” date only moves when the content changes. Bumping it without touching anything would be cheating you.

How we pick topics

We start with the basics every business needs, and from there we choose with data. We look for topics with plenty of searches, low competition, people who want to learn how to do it, and a clear gap on Google: forums, videos or small blogs ranking where a great guide should be.

Before we open a new topic, we make sure it doesn't overlap with a guide we already have: if people are searching for the same thing, we expand the existing guide instead of writing a near-copy.

We cover nine topics, from your business to your customer: marketing strategy, brand and messaging, web design and AI, SEO, AI search and GEO, online advertising, social media, ecommerce and traditional marketing. Plus free tools that run in your browser, no sign-up needed.

What we never do

• Make things up: data, case studies, testimonials, screenshots or test results.
• Promise results. Rankings, followers and sales depend on too many things. We give you the method; no honest person can promise the outcome.
• Copy other people, paraphrase them or turn a YouTube video into text.
• Translate without adapting a guide for another language.
• Publish near-identical pages with one word swapped to grab more searches.
• Hide text or show Google something different from what you see.
• Change the date without changing the content.
• Bait-and-switch headlines that promise what the guide doesn't deliver.
• Sell our opinion. What we say in a guide can't be bought, and we only partner with brands we use or would use. How we work with brands is on our Partnerships page.
• Make fun of anyone by name.

How we use AI

We use artificial intelligence in our process, and we'd rather tell you than have you guess: it helps us research, draft and review. What it never does is make up data or sign anything. The details are in our editorial policy and AI use.

Spotted a mistake?

Tell us through our contact form. Every report gets checked against the source, and if you're right, we fix it and the “Updated” date changes.