Generative engine optimization (GEO): how to show up in AI search
Learn generative engine optimization (GEO): what it takes for ChatGPT, Gemini, Perplexity and Google AI Mode to mention and cite your brand, and where it overlaps with good old SEO.
Guides on AI search & GEO
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Google AI Mode: What It Is, How to Use It (or Turn It Off) and What It Means for Your Site
Both sides of AI Mode: how to use it (or dodge it) and what your business needs to do to get cited, with Google's official dates and a real test with ChatGPT, Perplexity and Gemini.
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GEO vs SEO (and AEO): What Changes, What Stays the Same and How to Measure It
The table that settles it, how to measure each one with what Google and Bing already give you for free, and a real test: we asked Google, ChatGPT, Gemini and Perplexity the same question, and only one page got cited twice.
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EU AI Act: What It Means for Your Marketing and How to Comply
Only what matters if you do marketing, read in the official text: when your chatbot must say it's AI, what needs a label and what doesn't, what's banned, which dates count, whether it reaches US companies, and where AI chatbots got it wrong.
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AI Browsers: What They Are and What They Mean for Your Website
ChatGPT Atlas, Comet and Gemini in Chrome already read pages and fill out forms for people. What they are, what changes for your site and what to fix, with OpenAI's own guidance and a real test of three AIs.
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AI for Social Media: How to Use It to Create and Schedule Content
A seven-step workflow to batch a week of posts with AI, a test that shows what it makes up when you don't feed it facts, and what Meta and TikTok require when your content looks real.
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Types of AI: What Each One Does and Which to Use in Marketing
The 3 and 4 types every course lists, boiled down to two tables, and the map nobody gives you: which type of AI handles each marketing task, what number to track and which tools to try.
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AI Voice Generators Compared: How to Make Voiceovers for Videos and Ads
Which tool lets you use the voice in an ad without paying, how many words fit in 30 seconds, what happened to PlayHT and what the law says before you clone a voice. All checked on official pages, with dates.
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What Is a Chatbot? How to Add One to Your Website or WhatsApp
The three types in one table, the free options that exist today for your site and your WhatsApp, the laws that say when you must admit it's a bot, and a real test: we built the same chatbot on four AIs and two of them made up the answer.
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How to Humanize AI Text So It Sounds Like You (Method and Prompts)
The list of tells Notablia won't let into its own writing, how to swap them for things only you know, two prompts that do the hard part and what the evidence says about humanizers and detectors.
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Prompt Engineering for Marketers: How to Write Prompts That Work (Tested in 4 AIs)
The 5-part structure that turns a vague request into a clear brief, a test with the same marketing task in four AIs (including what still went wrong) and a template to save your best prompts.
Search is splitting in two: the blue links, and the answers AI writes on top of them. Generative engine optimization covers the second half. You’ll also see it called AI SEO, AI search optimization or answer engine optimization (AEO). It doesn’t replace SEO, it depends on it: an AI that searches the web can only cite pages it can find, understand and trust.
Inside this topic you’ll find guides on Google AI Mode, the real differences between GEO and SEO and how to track whether AI tools mention you. To write them we ask ChatGPT, Gemini and Perplexity directly, through DataForSEO, and show you what they answer and who they cite.
The field is brand new. US Google data shows zero monthly searches for “generative engine optimization” before November 2023 and about 4,400 in September 2026, while “geo seo” already gets around 2,400. The playbook is still being written, which is exactly why it’s worth learning now.
Frequently asked questions about AI search & GEO
What is generative engine optimization?
Generative engine optimization (GEO) is the practice of making your brand and content easy for AI assistants to find, trust and quote, so they mention or cite you when they answer. The term comes from a 2023 research paper led by Princeton researchers. The goal isn’t a blue link in position one, it’s being part of the answer itself, ideally with a link back to you.
Is GEO a real thing?
Yes, though the name is newer than the practice. The behavior is real: ChatGPT, Perplexity, Gemini and Google’s AI Overviews pull from web pages and cite some of them. What’s still fuzzy is measurement, since there’s no AI equivalent of Search Console with full query data. Be wary of anyone selling guaranteed AI rankings, because nobody controls what a model says.
How do you optimize for AI search?
Put a direct answer at the top of each section so a model can lift it as is. Back claims with numbers, a source and a date. Name entities the same way every time, from your brand to your products. Earn mentions on sites AI tools read a lot, like industry media, forums and review sites. Keep your technical SEO clean, then track which questions trigger a mention of your brand.